centralwOrld citizens

Creative direction and key visuals for a retail campaign.

Inspired by people, we created a bold campaign of characters to promote diversity and inclusivity. Following the letter of the alphabet, each character represents an emotional belief that is relatable to everyday consumers. The illustrations are complimented with a series of humorous and meaningful taglines to engage and inspire viewers.

For project inquiries and more information

106 Sukhumvit 26, 2nd Floor
Klongton, Klongtoei
Bangkok 10110
Tel: +662 258 4099

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