Soi - projecttSTUDIO

Soi

Brand Identity design for an upscale Thai dining restaurant under Dusit International.

SOI means a side street and it’s a birthplace of street food cultures in Thailand.

We want the logo to integrate a glimpse of Thai culture into the identity. Therefore, we combine the Thai and Latin Alphabet together to create an outstanding logotype that is subtle and represents the beauty of the Thai aesthetic for a global dining experience.

The muted red and brown tones, inspired by Local Ingredients, are used as the brand color scheme.