Co Go Round - projecttSTUDIO

Co Go Round

Brand Identity, collateral, and menu design for a Thai-Style conveyor belt hot pot restaurant.

The logo was inspired by the word “Go round” combined with the mother brand “Co Limited” existing visual. The word “Go Round” align in a circle and imitates the movement of the conveyor belt moving continuously in a circle. The logo can be read in both Thai and English.

The brand pattern inspired by local street collages and shopfront stripes represents an accent of Thai humor throughout Co Go Round brand collaterals and interior decoration. Adding more personality by using vivid colors inspired by Thai Flavours – Green for Herb, Orange for Spicy, and Yellow for Sour as the brand’s primary colors.