Central Original Store

Brand identity for Central Original Store. Embracing its heritage and aims to preserve its ideal from the first store on Charoenkrung road by creating another footstep as an archive of central’s legacy and history.

Central Original Store strives to pass on its concepts and inspirations through a range of books, merchandise, cuisines, arts, and experiences. the history and the concept of central lives on while fine-tuning itself to the contemporary culture.

Brand illustrations carry the hidden message that portrays the subtle stories about Central store from the beginning.