The Standard, Bangkok Mahanakhon

Brand identity, bespoke typeface, and marketing collaterals for The Standard’s Bangkok flagship, including The Standard Grill, Parlor, Tease, Sky Beach, The Pool, and the city’s newest Mexican restaurant Ojo Bangkok.

Our creative direction draws on Bangkok’s vibrant and chaotic personality; tight narrow streets, mismatch colorful aesthetics to traditional shophouses squeezed-in between modern skyscrapers. We created identities and typefaces that reflects the city’s bold and harmonious disarray to compliment Jaime Hayon’s interior design.

Localizing the hotel’s global spirit under the idea, ‘Anything but Standard’.